Senior Digital Marketing Associate -PPC

Job Description

eWay Corp is a provider of website/Ecommerce design/development, content management, cloud infrastructure solutions to commercial and Public Sector customers in the United States.

Job Description

• Strategize and execute paid campaigns for the
• Optimize Google Ads, Bing Ads, Facebook Ads & LinkedIn Ads Campaigns, and experience with B2B lead generation.
• Experience in running Google shopping ad campaign, feed management, knowledge of Google merchant center.
• User behavior tracking using tools such as Google Tag Manager, SEMrush.
• Knowledge of Google Keyword Planner/ Spy Fu / SEMrush Keyword research tools.
• Track, report, and analyze website analytics data via weekly, monthly reports (Google Analytics/ SEMrush).
• Create landing pages for capturing leads or goal conversion.
• Execute tests, collect, and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
• Knowledge of A/B, Multivariate, and split testing to increase the ROI of PPC Campaigns and identify relevant and strong keyword searches to optimize campaign success.
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• Create targeted campaigns, including writing required copy and testing landing pages.
• Working with relevant internal and external stakeholders to create copy and other creative content.
• Provide regular reports on performance metrics and market related insights.
• Analyze, monitor and report on ROI for all PPC campaigns.
• Analyze, monitor and report on competitors PPC campaigns including keywords being targeted.
• Manage and monitor spend to ensure it is in line with the assigned budget.
• Keep up to date with market and technology-related developments.

Skills & Requirments

• 8+ years relevant experience in PPC Advertising.
• Expert-level experience in Pay Per Click, social media, and display advertising campaigns, Discovery & Performance Max Campaigns.
• Must have managed a monthly budget of $40,000 or more for a single client.
• Must possess experience in high-quality lead generation within the U.S. market for the IT B2B services industry.
• Hands-on knowledge of remarketing campaigns.
• Expert-level knowledge of website analytics tools (e.g., Google Analytics / SEMrush).
• Expertise in setting up and optimizing Google AdWords, Facebook & LinkedIn campaigns.
• Certification (Google AdWords, Facebook Ads), if any, will be an added advantage.

Education Qualification

• Bachelors in relevant field.
• MBA preferred.

Benefits & Perks

• Added Incentive based on performance and target achievements.
• Career Development, Training & certification assistance.
• Medical insurance cover for self, spouse, and children.
• Provident Fund.
• Paid Time off (Maternity, Sick days, Holidays and Earned Leave).
• Weekends off.
• Flexible work hours and public holidays.
• Loyalty bonus.

Diversity

All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status.

Contact Information

To apply for this position please email [email protected] or call Richa Poddar on 98744-21502.