Senior Email Marketing Specialist

Job Description

Wagento Creative is a digital commerce agency helping brands grow through scalable eCommerce, performance marketing, and customer experience optimization. We work with ambitious businesses across B2B and B2C to turn traffic into revenue and customers into long-term advocates.

Email is a core growth lever for us—not an afterthought.

Job Description

We’re looking for a senior email marketer with a proven track record—someone who has already built, scaled, and defended email as a revenue-driving channel.

This role is ideal for a practitioner who has success stories, understands trade-offs, and knows how to turn data into decisions.

What you’ll own, do, and manage

• Full ownership of email as a growth and retention channel (end-to-end email campaigns: promotional, newsletters)
• Strategy + execution across campaigns, lifecycle automation, and personalization
• Writing high-converting, brand-aligned copy (subject lines to CTAs)
• Advanced segmentation personalization (RFM, behavior, engagement) and lifecycle design at scale
• Deliverability strategy, compliance, and risk management
• Mentoring junior team members and setting best practices
• Run A/B tests and continuously optimize performance
• Track and report KPIs: opens, CTR, conversions, revenue per email
• Manage deliverability, list hygiene, and compliance (CAN-SPAM, GDPR, DPDP)

What success looks like here

• Clear, defensible revenue attribution from email
• Strong lifecycle coverage with measurable uplift
• Consistently healthy deliverability and low complaint rates
• Documented experiments, learnings, and repeatable wins

What we’re looking for

• 7–10+ years of email marketing experience with documented wins (proven impact on engagement and/or revenue)
• Strong American English copywriting skills
• Experience owning email performance in eCommerce, SaaS, or agency environments
• Deep ESP expertise (Klaviyo, Zoho Campaigns, Dotdigital, Mailchimp, Brevo, ActiveCampaign, HubSpot etc.)
• Strong commercial mindset—knows what moves revenue, not just metrics
• Confident communicator who can influence stakeholders with data

Nice to have

• Built or scaled email programs from early or messy stages
• Experience integrating email with CRM and other platforms
• Comfort using AI tools to improve speed, testing, and ideation
• 📩 Expect to share specific examples: what you did, why you did it, and what moved

Qualifications & Application Details

• Bachelor’s degree in marketing, Business, Communications, or equivalent experience
• Portfolio preferred: 2–3 campaign examples with screenshots and performance metrics

Why join Wagento?

• You’ll own outcomes, not just execution
• Email is treated as a core revenue channel, not a support function
• You’ll work with modern ESPs, evolving AI workflows, and real performance data
• High visibility, real accountability, and room to scale what works
• Long-term mindset: strong processes, strong partnerships, sustainable growth
• If you care about results and craftsmanship—not vanity metrics—this role is built for you.

Salary & Benefits

• Career Development, Training & certification assistance.
• Medical insurance cover for self, spouse, and children.
• Provident Fund.
• Paid Time off (Maternity, Sick days, Holidays and Earned Leave).
• Weekends off.
• Flexible work hours and public holidays.
• Loyalty bonus.