Email Marketer

Job Description

Job Reference: 20250703

Vacancy – 1

At Wagento, we are pioneers in delivering cutting-edge e-commerce portal development solutions. Specializing in platforms like Magento, Adobe Commerce, BigCommerce, Shopware, and Shopify Plus, we help businesses thrive in the digital landscape. Our commitment to innovation, quality, and customer satisfaction sets us apart from our competitors.

We are seeking a skilled Email Marketer to join our marketing team. The primary responsibility of this role is to develop and execute email marketing campaigns that generate high-quality leads, nurture prospects, and drive conversions. The ideal candidate will have a strong understanding of email marketing strategies, excellent copywriting skills, and experience with email automation platforms.

Shift Timing: 6PM – 3AM IST

Job Description

• Campaign Development: Design and implement email marketing campaigns to generate leads, including crafting compelling subject lines, email content, and calls-to-action (CTAs).
• Lead Generation & Nurturing: Create targeted email sequences to attract new leads and guide them through the sales funnel, from awareness to conversion.
• Segmentation & Personalization: Use customer data to segment audiences and personalize email content to improve engagement and conversion rates.
• Automation: Set up and manage email automation workflows using platforms like HubSpot, Mailchimp, or similar tools to streamline lead nurturing processes.
• Analytics & Optimization: Monitor and analyze campaign performance metrics (e.g., open rates, click-through rates, conversion rates) to optimize future campaigns and improve ROI.
• A/B Testing: Conduct A/B tests on email elements (e.g., subject lines, content, design) to identify the most effective strategies for lead generation.
• Compliance: Ensure all email campaigns comply with regulations such as CAN-SPAM, GDPR, and other relevant data protection laws.
• Collaboration: Work closely with content, design, and sales teams to align email campaigns with overall marketing strategies and brand messaging.

Qualifications

• Experience: 5+ years of experience in email marketing, with a proven track record of generating leads through email campaigns.
• Technical Skills: Proficiency with email marketing platforms (e.g., Zoho, Apollo.io, Mailchimp, Constant Contact) and familiarity with CRM systems (e.g., Zoho CRM).
• Copywriting: Strong writing and editing skills with the ability to craft engaging, persuasive, and concise email content.
• Analytical Skills: Experience analyzing campaign performance data and using insights to drive improvements.
• Knowledge: Understanding of lead generation strategies, customer journey mapping, and best practices for email marketing.
• Soft Skills: Detail-oriented, creative, and able to manage multiple campaigns in a fast-paced environment.

Education

• Bachelor’s degree in marketing, communications, or a related field

Salary & Benefits

• Career Development, Training & certification assistance
• Medical insurance cover for self, spouse, and children
• Provident Fund
• Paid Time off (Maternity, Sick days, Holidays and Earned Leave)
• Weekends off
• Flexible work hours and public holidays
• Loyalty bonus

Diversity

All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status.

Contact Information

To apply for this position please email [email protected] or call Richa Poddar on 98744-21502.