Senior Copy Writer

Senior Copy Writer

  • Post Date:February 1, 2024
  • Apply Before: May 31, 2024
  • Views 256
0 Applications
  • Experience 5 Years+
    INDUSTRY IT Services
Job Description
eWay Corp is a provider of website design/development, content management, cloud infrastructure solutions to Public Sector customers in the United States.
As a Senior Copywriter, you will be responsible for crafting high-quality content to support our marketing and communication efforts in the IT sector. This role offers the opportunity to make a significant impact on our brand and contribute to our company’s success.
 

Key Responsibilities

  • Develop clear, concise, and persuasive copy for various B2B IT marketing materials, including website content, blog posts, whitepapers, case studies, email campaigns, and social media posts.
  • Collaborate with the marketing team and subject matter experts to gather information and insights to create relevant and engaging content.
  • Target Audience Understanding thorough research on the B2B IT industry, including market trends, competitors, and preferences.
  • Craft unique value propositions and key messages that highlight our products and services’ competitive advantages in the IT industry.
  • Implement SEO best practices to optimize content for search engines, ensuring it ranks well and drives organic traffic to our website.
  • Review and edit content to ensure accuracy, grammar, and style consistency.
  • Ensure all copy aligns with the brand guidelines, maintaining brand voice and identity in all communication.
  • Monitor the performance of copywriting efforts through analytics tools and make data-driven recommendations for improvements.
  • Stay Updated with industry trends and best practices in B2B IT marketing and copywriting to bring fresh ideas and innovative approaches to the team.

Skills & Requirements

  • Proven track record of success in conversion-focused Copywriting.
  • Exceptional writing and editing skills with a strong portfolio of B2B IT-focused copywriting work.
  • Proficiency in SEO best practices and keyword research.
  • Excellent research skills to understand complex technical concepts and translate them into clear, customer-friendly language.
  • Familiarity with marketing automation and content management systems.
  • Strong attention to detail and the ability to meet deadlines in a fast-paced environment.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.

Education

  • Bachelor’s degree in marketing, Communications, English, or a related field is preferred.

Benefits & Perks

  • Career Development, Training & certification assistance
  • Medical insurance cover for self, spouse, and children
  • Provident Fund.
  • Paid Time off (Maternity, Sick days, Holidays and Earned Leave).
  • Weekends off
  • Flexible work hours and public holidays
  • Loyalty bonus

Diversity

All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status.

Job Application

"*" indicates required fields

Accepted file types: doc, docx, pdf, Max. file size: 30 MB.