Digital Marketing Executive

Job Description

Job Description

eWay Corp is a leading provider of website design/development, content management, cloud infrastructure solutions to Public & Private Sector customers primarily in the United States.

Key Responsibilities

• Plan and execute digital marketing & PPC campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and other social media channels.
  
• Monitor and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics (GA4).
  
• Stay updated on industry trends and emerging digital marketing technologies.
  
• Assist in the development of marketing reports and dashboards to track KPIs and ROI.
  
• Basic Knowledge of Google ads, Google Tag Manager, Google Merchant Center, Google Analytics (GA4).
  
• Basic knowledge of HTML/ JavaScript.

Skills & Requirements

• A minimum of 6 months to 1 year of experience in digital marketing.
  
• An MBA or equivalent degree in Digital Marketing or a related field with Tier-1 & 2 colleges.
  
• Mandatory certification on Google Ads and Google Analytics.
  
• Strong understanding of digital marketing concepts, including SEO, SEM, social media marketing, email marketing, and content marketing.
  
• Proficiency in using digital marketing tools and platforms, such as Google Ads, Facebook Business Manager, and email marketing software.
  
• Excellent written and verbal communication skills.
  
• Creative thinking and problem-solving abilities.
  
• Strong analytical skills and the ability to interpret data and draw actionable insights.
  
• Ability to work independently and as part of a collaborative team.
  
• Attention to detail and ability to meet deadlines.

• MBA in Marketing/Digital Marketing.
  
• Any Graduate.

• Candidates with English as medium of education at school and college level will be preferred.
  
• Experience working with IT Services Industry.

Benefits & Perks

• Career Development, Training & certification assistance.
  
• Medical insurance cover for self, spouse, and children.
  
• Provident Fund.
  
• Paid Time off (Maternity, Sick days, Holidays and Earned Leave).
  
• Weekends off.
  
• Flexible work hours and public holidays.
  
• Loyalty bonus.

All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status.